Operating principle
Signal-driven
Use the data to find the signal — intent, product usage, behavior — then build the system that acts on it. True for enterprise ABM, true for a single nurture flow.
Lifecycle · Growth · AI-Powered Demand Gen
I'm Devin Raeli — a senior lifecycle and growth marketer turning intent signals, product usage, and customer behavior into revenue. Eight years across SaaS, healthcare, insurance, and financial services — and the founder of Elevating Strategies, LLC, a four-discipline practice for people building real momentum.
Find the signal.
Build the system.
Compound results.
01
About
An integrity-driven marketing leader translating complex buyer behavior into revenue outcomes — across SaaS, healthcare, insurance, and financial services.
Operating principle
Use the data to find the signal — intent, product usage, behavior — then build the system that acts on it. True for enterprise ABM, true for a single nurture flow.
Range
SaaS, healthcare, insurance, and financial services. Eight years of translating complex buyer behavior into pipeline, retention, and expansion outcomes.
AI posture
Oracle AI Foundations certified and actively building with the next generation of marketing AI — treating it as a thinking partner, not a feature.
02
What I do
01
End-to-end journey design — onboarding, adoption, expansion, retention — with product signals driving the right message at the right moment.
02
Building with 6sense, Demandbase, and AI-powered workflows in Act-On and HubSpot. Segmentation, scoring, and personalization that actually performs.
03
Enterprise-account campaigns from American Airlines to Disney. Multi-channel orchestration that aligns sales, CS, and marketing around real revenue moments.
04
G2, Capterra, TrustRadius, and Google review programs that lift brand sentiment and feed product, sales, and lifecycle motions.
Stack
03
Impact
A snapshot of measurable outcomes across lifecycle, ABM, and AI-powered demand programs. Specific client names and figures available on request.
01
8+ yrs
B2B & B2C growth marketing
Spanning SaaS, healthcare, insurance, financial services, and enterprise GTM across demand generation, lifecycle, and ABM.
02
20%+
Qualified lead lift, YoY
Improved qualified demand through sharper segmentation, channel-mix optimization, and sales-aligned campaign routing.
03
Double-digit lift
CAC efficiency gains
Reduced inefficient spend through lifecycle automation, intent-based routing, and tighter audience qualification.
04
100%+ of goal
Retention and adoption programs
Built onboarding, adoption, and expansion journeys tied to product usage signals and customer engagement behavior.
05
Six-figure
Spend shifted to digital
Reallocated enterprise enrollment spend from print to AI-assisted digital channels while maintaining reach and campaign effectiveness.
06
Fortune 500
Enterprise growth supported
Built account-based campaigns supporting top-tier enterprise accounts, renewals, and expansion opportunities.
04
Experience
Nov 2025 — Present
Broomfield, CO · Remote
Sr. Lifecycle Marketing Manager, Growth Marketing
Lead digital lifecycle and customer engagement programs across Simpro's global platform — strengthening relationships, increasing adoption, and maximizing retention and expansion.
Sep 2024 — Oct 2025
New York, NY · Remote
Lifecycle Marketing Manager, Growth Marketing
Built a strategic lifecycle marketing framework guiding IT buyers from awareness through loyalty, with AI-driven intent data powering segmentation and routing.
Feb 2023 — Sep 2024
Austin, TX · Remote
Sr. Marketing Campaign Manager, Healthcare & Health Tech
Led AI-informed campaign strategies aligning segment GTM plans with real-time buyer intent and engagement data.
Jul 2021 — Feb 2023
Newtown, PA · Remote
Marketing Program Manager, Insurance
Delivered tailored insurance-vertical campaigns using AI-driven insights on buyer behavior and persona engagement.
Jan 2018 — Jul 2021
Hartford, CT
Marketing Manager of Voluntary Marketing
Created account-based enrollment campaigns for enterprise employer clients including American Airlines, Disney, T-Mobile, Marriott, and the State of New Mexico.
05
Credentials
Education
University of Saint Joseph
Master of Science, Business Management
West Hartford, CT · 2015 – 2019
Assumption College
B.A., English / Mass Communications
Worcester, MA · 2010 – 2014
Certifications & Affiliations
06
Independent Practice
A four-discipline practice for people building real momentum — in their careers, their finances, and their bodies. Same operating principle as my day job: find the signal, build the system, compound the results.
For coaching & client work — fitness, finance, career, or strategy.
Work with Elevating Strategies →01
Lifecycle, ABM, and demand-gen strategy for founders and growth teams who need senior-level thinking without the senior-level headcount.
02
Practical AI enablement — prompt craft, workflow design, and tool selection — for marketers, operators, and teams ready to actually ship with AI.
03
Personal finance coaching grounded in real numbers — budgeting, credit, and wealth-building habits for professionals taking ownership of their money.
04
Strength, conditioning, and nutrition programming built around busy careers — because performance at work and in the gym share the same discipline.
Recruiters & Network
Always happy to swap ideas with fellow marketers, founders, and operators. LinkedIn is the fastest way to reach me — I respond to every thoughtful message.
Looking for coaching or client work? Head to Elevating Strategies ↑
Based in Dallas, TX